Specialty Software Company Marketing Plan

Create a professional Marketing Plan for a specialty software company with this easy-to-use template.

The Marketing Plan was originally written for a company which develops special types of software and creates custom business solutions for its clients. Key points of the Marketing Plan include:

market analysis and forecast;
marketing strategies and objectives;
financial projections and marketing budget;
competitors and competitive strategy;
target markets;
overall effectiveness of marketing programs;
instructions to help you complete each section of the document;
a Confidentiality Agreement to protect against disclosure of your proprietary information, such as financial data.

This Software Company Marketing Plan template is provided in MS Word format, and is fully editable to fit your particular circumstances.